But who are ye in rags and rotten shoes / You dirty-bearded, blocking up the way? / // We are the Pilgrims, master: we shall go / Always a little further: it may be / Beyond that last blue mountain barred with snow, / Across t

Let’s be clear about it: The term Web 2.0 is, first and foremost, a marketing gimmick. Its purpose is to create a sense of new, foster a buzz about new media, and generate new investment. So far, it’s working.