ALA 4.0

The design was conceived visually, as pencil sketches followed by Illustrator and Photoshop comps in an iterative process that lasted about two months. If you can’t tell by looking at the design that it is a carefully considered visual experience, view source. Nobody would write such markup and CSS unless unless they were working to deliver detailed page designs

[MR Z, responding to a critcism of (newly redesigned by Jason Santa Maria) ALA 4.0]