« …I see roughly eight categories of intangible value that we buy when we pay for something that could be free. (…) these are eight things that are better than free. Eight uncopyable values:

1. Immediacy = early use, like hardcover books (vs. paperback)
2. Personalization = customized, tailored for single user
3. Interpretation = « software, free.The manual, $10,000 »
4. Authenticity = « Digital watermarks and other signature technology will not work as copy-protection schemes (copies are super-conducting liquids, remember?) but they can serve up the generative quality of authenticity for those who care »
5. Accessibility = Many people, me included, will be happy to have others tend our « possessions » by subscribing to them.
6. Embodiment = there will always be new insanely great display technology that consumers won’t have. (…) nothing gets embodied as much as music in a live performance, with real bodies. The music is free; the bodily performance expensive
7. Patronage = audiences WANT to pay creators. Fans like to reward artists, musicians, authors and the like with the tokens of their appreciation, because it allows them to connect
8. Findability = When there are millions of books, millions of songs, millions of films, millions of applications, millions of everything requesting our attention — and most of it free — being found is valuable.

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