Home Staging, optimizing the selling price of your home. Staging is not decorating. Decorating means personalizing your space; staging is depersonalizing it. Staging is not about the ruffles you love or your favorite color rug. Staging is about getting a property sold. Decorating is optional. Staging is mandatory. (…) The way you live in your home and the way you sell your house are two different things. If you’re one of those people who doesn’t know what clean really is, ask a persnickety friend to come over and point out things that need attention.